AccorHotels' economy hotel brand Ibis is rolling out new software to allow staff to manage everything from check-in to housekeeping on an app via mobile devices such as phones and iPads.
It aims to take employees away from desks and stationary computers and encourage them to approach guests more proactively, as well as make it easier for employees to manage their schedules and access information on the move.
The new software will be implemented across the 102 Ibis budget, Ibis and Ibis Styles hotels in the UK at a rate of one hotel a day from today (13 February) until the end of May.
The software is part of AccorHotels' €225m (£191m) digital transformation plan launched in 2014, which includes investment in the www.accorhotels.com distribution platform, the group's mobile app for guests, and the development of data analytics capabilities.
Karelle Lamouche, senior vice president for economy and budget hotels at AccorHotels UK & Ireland, said: "Whilst Ibis hotels are the benchmark in the economy segment we want to go even further by becoming a leader in customer service. By using the latest technologies to empower our staff, we can meet new customer expectations for a fully personalised approach.
"We have removed the traditional transactional aspects of the check-in and check-out process which have been too long in our industry. In doing so, our employees have more quality time to spend with the guest. 73% of our team members at Ibis are millennial, so we want them to be using the latest technologies and the best mobile devices to make their work fun and engaging and therefore benefit our overall guest experience. This is the new standard for the industry and customer service."
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