Great Eastern hotel to be renamed Hyatt on Broadgate

22 September 2006 by
Great Eastern hotel to be renamed Hyatt on Broadgate

London's Great Eastern hotel is to be renamed the Hyatt on Broadgate, as part of a £4.8m rebranding exercise, CatererSearch can exclusively reveal.

Following the hotel's takeover by the Hyatt Corporation earlier this year, the rebranding will take place on 1 January 2007 and is set to include the refurbishment of the GE club, lobby and guest rooms.

General manager Clifford Grauers said: "We think this is a great hotel. Business is going well and we believe there's a good opportunity to expand the business further."

He added: "Hyatt can bring some added benefits to the business while maintaining some of the quirkiness and style of the Great Eastern."

By Emily Manson

E-mail your comments to Emily Manson]( Eastern hotel to be renamed Hyatt on Broadgate) here.

Conran pulls F&B out of Great Eastern>>

Great Eastern hotel sold>>

Great Eastern hotel for sale>>

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