Demand for hotel rooms in London during the holiday period of 20 December 2011 to 7 January 2012 is up almost 10% on the same period last year.
According to data pulled together by hotel market intelligence provider Travelclick, committed occupancy is up 9.8% year-on-year while average daily rate (ADR) is up 10.3% for the holiday period as a whole, year-on-year.
New Year's Eve is showing the greatest improvement, with occupancy up 61.3% compared with last year (see the graph below).
There is more hotel business for both the group (up 6.2%) and transient segment (up 14.8%) over this year's holiday period too.
Most of the bookings have been made directly from suppliers' reservations and property management systems, with much of the remained coming through a hotel company website:
Direct 15.5% Hotel website 3.1%
Voice reservations 1.5% Travel agencies 0.4% Online travel agency 1.0% Travel agencies 0.4%
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