Accor unveils repositioning and growth strategy for Pullman Hotels and Resorts
Accor has announced plans to accelerate the expansion of - and introduce a new focus to - its Pullman Hotels and Resorts brand.
The French hotel group intends to grow the business brand from the 70 hotels it currently has across 23 countries to 150 by 2020, with a total of 500 properties in the long term.
It also aims to provide a more welcoming environment for guests, centred around its new work hard, play hard motto. A new collection of local contemporary art representing the brand's multiculturalism will be displayed in hotels, while uniforms from fashion designer Martine Stibon will reflect the brand's desire to combine professionalism with style.
Meanwhile, a reinvented food and beverage offer called CuisineMotion by Pullman will feature food 24 hours a day under signature concepts such as Tapastry by Pullman for after-work gatherings, and Open Kitchen which provides cooking as a theatrical show. Guests will also be offered free, high-speed WiFi throughout the hotels and a unified entertainment device which synchronizes TVs, smartphones and tablets into one single application.
Christophe Vanswieten, chief operating officer, Pullman Europe said: "Our expansion focuses on reinforcing our positions in Europe, opening hotels in strong-growth regions, notably Russia and Latin America, and continuing our growth in Asia-Pacific.
"In Europe, we will open in June our first hotel in Brussels, which will be the 80th property and Pullman's 24th country."
