Accor to launch two Adagio aparthotels in London
Accor brand Aparthotels Adagio is to develop two aparthotels in London, its first in the capital.
Adagio will open a 217-apartment site on Whitechapel Road in 2016 on the site of an office block, Black Lion House. It plans to launch the 137 apartment Adagio London Stratford two years later in 2018.
Both developments are in partnership with Union Hanover and EquityBridge Asset Management.
The one- and two-bedroom apartments, which include a kitchen and bathroom, will primarily be aimed at mid- to long-stay guests with tiered pricing from the fourth night onwards.
Aparthotels Adagio chief executive Martine Balouka-Vallette said: "We now have the right opportunities to launch Adagio in the city with two exciting openings which will deliver for the burgeoning extended stay market in London and Europe. Greater availability and increased consumer demand are driving the serviced apartment growth in the UK and Adagio will play a major part of this continued growth in years to come."
Accor UK & Ireland managing director, Thomas Dubaere, added: "London continues to be a key market for growth and we are committed to strengthening all of our brands in the city, and indeed throughout the UK."
Accor already operates an Adagio aparthotel in Liverpool and will launch in Birmingham next year and Edinburgh in 2017.
