The 90-bedroom Blackpool Central Travelodge is to be rebranded as the Ibis Styles Blackpool.
French group Accor, owner of the Ibis brand, has entered into a franchise agreement with the freeholder, Blackpool Central Hotel. The hotel will be operated by Focus Hotels Management.
Located on Talbot Square, the hotel is in the heart of the town's main promenade and within walking distance of Blackpool Tower and the Pleasure Beach.
Thomas Dubaere, managing director, Accor UK & Ireland, said the new Ibis Styles in Blackpool was another important step towards strengthening the company's presence across the UK through an asset-light strategy.
"Since the beginning of the year, the number of ibis Styles franchise agreements has doubled, demonstrating the strength of the brand and its attractiveness to potential franchisees," he explained.
Earlier this month, Accor signed a franchise agreement for a new 54-bedroom Ibis Styles in Enfield, which is due to open by the end of the year.
Ibis Styles is Accor's non-standardised budget brand, which was previously known as All Seasons. Its UK portfolio includes the Ibis Styles London Croydon, Ibis Styles London Leyton, Ibis Styles London Southwark Rose and the recently opened Ibis Styles London ExCel.
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