Hotel Marketing Awards announces 2021 winners

The winners of the annual Hotel Marketing Awards were announced at a ceremony at the St Pancras Renaissance Hotel in London last night (13 September).

The awards, held by the Hotel Marketing Association (HMA), celebrated those who excelled in marketing in the hotel sector over the past year.

Petra Clayton, chair of the HMA, said: "Despite the challenges the last year has presented, it remains as important as ever to recognise the exceptional talent and contributions that marketers have made to the success, and in this year, the continuity of the sector. The agility and efforts to overcome and adapt to such challenges is truly commendable."

The 2021 winners are as follows:

Best Partnership Marketing, sponsored by For-Sight

Highly Commended: Great Fosters, Alexander Hotel Collection for Nyetimber Pool at Great Fosters

Winner: The Red Carnation Hotel Collection for the Magic of Music

Best Customer &/or Employee Engagement sponsored by Cvent

Highly Commended: Best Western for Wave with Words

Winner: Splendid Hospitality Group: Stay Splendid

Best Innovation, sponsored by Profitroom

Winner: Northcote and Umi Digital for Northcote at Home Gourmet Boxes

Best Social Media Campaign, sponsored by Umi Digital

Highly Commended: Bike & Boot Scarborough and Punch Creative for Muck Off

Winner: Devonshire Hotels & Restaurants Group: Devonshire Hotels Festive Giveaway

Young Marketer of the Year, sponsored by Revinate

Highly Commended: Rachel Fernandes, Reprise Digital UK

Winner: Sophie Madgewick, formerly Punch Creative

Agency Young Marketer of the Year sponsored by Noetic

Highly Commended: Romy Turkington, the Residence

Winner: Jessica Marsh, Ralph Trustees