Hospitality management company films staff undercover for recruitment video

The hospitality management company behind the Dilly hotel in London has created a recruitment campaign after secretly filming its staff.

Axiom Hospitality, which manages 13 UK hotels, collaborated with a production team from Richer View Media to film team members responding to undercover actors posing as guests or people on work experience.

The ‘Truly Talented’ reality-TV-style campaign was filmed over six months via hidden on-body cameras.

The production team and three members of the Axiom Hospitality management team were the only individuals who knew about the hidden initiative.

Staff who made it to the final cut of the campaign were invited to a studio shoot, and gave Axiom Hospitality permission to proceed with the campaign.

The launch of the recruitment campaign comes after the Office for National Statistics (ONS) revealed there were a record 176,000 vacancies in the hospitality sector between April and June this year.

Anael Peu, senior Partner at Axiom Hospitality, said: “Truly Talented was born from the Axiom belief that there is no better way to showcase and reward our teams than by sharing genuine footage of them in action.

“The campaign reflects our recognition of their extraordinary contributions - their flexibility, career aspirations, growing confidence as well as their evolving passions and friendships - which we hope will inspire others with similar talents to join our team.”

Rich Baldwin of Richer View Media added: “Axiom Hospitality challenged us to develop a concept which not only uncovered the true talent of their teams but also broke the mould of traditional corporate film making. In a world of fast content & reality TV, audiences respond to authenticity, and we were convinced that this approach was the solution to the challenge.”

Axiom Hospitality employees 836 people across 13 hotels in Bath, Belfast, Cardiff, Edinburgh, the Lake District and London.

Other properties managed by the company include the Abbey hotel in Bath, the DoubleTree by Hilton London Excel, and the Hilton Cardiff.

The teaser video for ‘Truly Talented’ is available to watch