VisitBritain appoints Joss Croft head of marketing

VisitBritain, the national tourism agency, has appointed Joss Croft as head of marketing. Croft's appointment comes as VisitBritain prepares for the roll out of its £100m public/private marketing programme over the next four years. Past roles with VisitBritain include regional director for Europe, head of business visits and events and manager of strategic partnerships. Croft previously worked in sales and marketing for Futuroscope Poitiers, Disneyland Paris and the London Tourist Board.