Raymond Blanc animated for film promoting the sustainable use of fish

11 March 2014 by
Raymond Blanc animated for film promoting the sustainable use of fish

Raymond Blanc has been animated for a series of films about sustainable fish.

The chef-patron of Belmond Le Manoir aux Quat'Saisons has been turned into a cartoon character in three films that explore the sustainable use of fish.

Launched last week, the films featuring ‘Inspector' Blanc include the cases of the Fish in the Canteen, Seafood Sabotage and the Fish out of Water.

Blanc explained: "Fish sustainability has always been integral to my businesses. Each aspect of what we do is driven by ethical, environmental, seasonal and regional values, whenever possible. What may not have been achievable yesterday is often achievable today; as a chef and a consumer I work in partnership with the fishmonger and with food producers exchanging knowledge.

"Sustainable fish is becoming part of what our diners expect, whether we are running a sit-down restaurant, a take-away or even a hotel. Our customers expect the same sustainable standards. I hope that this film will inspire my fellow chefs and restaurateurs to take the big step, to get MSC certified and prove they are sourcing sustainably."

To watch the first film, visit msc.org/investigates

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking