Lindley teams up with Domino's at sports venues

22 October 2012
Lindley teams up with Domino's at sports venues

Lindley Venue Catering has teamed up with Domino's Pizza Group to bring the popular takeaway brand to its stadia and arena contracts.

The exclusive deal is the latest move by the contract caterer, part of the Lindley Group, to offer quality retail brands on the public concourses at sports venues.

It also opens up a new sector for Domino's as the business seeks to continue the fast-track expansion of its franchise estate in the UK.

Jonathan Davies, Lindley Group's sales & marketing director, said: "We decided to team up with Domino's because it's the leading brand in the take home pizza market and we wanted a dynamic and ambitious partner who we could work with to tailor the offering to suit a sports stadia and large venue environment.

"We also want to offer fans pizzas which use fresh ingredients and are made and cooked to order - rather than reheating a frozen or chilled product - and the arrangement with Domino's enables us to do this."

Leicester Tigers' Welford Road ground is the first Lindley venue to host a Domino's kiosk and the first four week saw pizza sales increase ten-fold. As a result, Lindley is now planning to extend the offer to its client base of 50-plus football and rugby stadia and other large venues.

The range of individual seven-inch Domino's pizzas with a choice of three toppings was created specifically for the Domino's and Lindley Venue Catering for hand-held eating in a match-day environment.

Kerri Saunders, operations director at Domino's Pizza, added: "We are continually seeking to expand our UK operation and our business plan includes looking at opportunities in other leisure sectors as well as developing Domino's presence on the high street.

"Domino's pizzas sell well in sports stadia in Australia, so this was an avenue we wanted to explore in the UK. What impressed us about Lindley Venue Catering is their commitment to raising the bar in terms of improving the quality of food served at sports stadia, and their focus on using fresh ingredients and preparing food on site is a natural fit with the way we operate."

By Janie Manzoori-Stamford

E-mail your comments to Janie Manzoori-Stamford here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking