‘Huge' drop in daily consumer out of home breakfast spend

13 April 2017 by
‘Huge' drop in daily consumer out of home breakfast spend

A "huge drop" in the frequency with which consumers eat breakfast out of the home has led to a fall in daily consumer spend of an estimated £56m in the past two years.

That's according to purchasing company Beacon, which has carried out research into consumer spending habits at breakfast.

It found that the number of people choosing to eat breakfast out of the home on a daily basis has dropped by 11% since 2015.

The research also discovered that just 4% of consumers said they would eat breakfast out of the home on a daily basis now, compared with 15% in 2015.

However, despite eating out less, the average consumer spend at breakfast has increased from £7.31 to £10.09 (31%).

Nonetheless, the drop in frequency has led to a significant fall in the estimated daily spend, which was £76m in 2015, compared with £20m now. Average spend for a hotel breakfast comes in at just £8.

Paul Connelly, Beacon's managing director, said: "These new figures show a behaviour change at breakfast, where consumers are spending more, but eating out less. This highlights the potential impact that inflationary pressures in the foodservice market are having on the hospitality industry. In the past year alone we've seen various price increases in food and drink items, specifically bacon and fresh produce and most recently significant price increases in coffee."

"We work very closely with our customers and suppliers, which span the hospitality and foodservice sectors, and we know that rising food costs are the biggest worry for the eating and drinking out market this year. With these new figures in mind, we predict that this year could be a challenging one, especially for small and independent businesses. We strongly recommend that businesses take the time to evaluate their purchasing strategies in order to remain profitable."

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