Consumers to take fewer business and leisure trips next year as economic uncertainty persists
Consumers across Europe plan to take fewer leisure and business trips next year, according to a new survey from Deloitte.
A survey of 4,000 consumers in Germany, Italy, Spain and the UK conducted by TNS Research International for the financial services firm found that regardless of country all intended to take fewer trips in 2011.
The survey, which recorded whether consumers planned to take more or fewer trips next year, found consumers in the UK were, on balance, planning to take 47% fewer leisure trips and 41% fewer business trips.
Marvin Rust, hospitality managing partner at Deloitte, said: "Across all four countries, consumers have indicated that they will be making significantly fewer leisure and business trips in 2011 compared with 2010 as the continued uncertainty in the market takes its toll."
Rust added that consumers' plans appeared to be at odds with operators' positions for the coming year, with most chains banking on the growth, increased frequency and improving room rates of this year to continue into 2011.
"Our research indicates otherwise and operators may in fact be forced to reduce their price," said Rust. "The industry is maybe more bullish than perhaps it should be."
A separate pre-registration survey carried out ahead of Deloitte's Hotel Investment Conference this week found the majority of hotel operators are expecting a recovery, albeit it slow, with just 7% predicting a strong bounce back. The majority (86%) of hoteliers expect growth across Europe to remain stable or increase between 1% and 5% next year.
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By Chris Druce
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