Aramark and Jamie Oliver Group to launch first foodservice sites in months

25 September 2018 by
Aramark and Jamie Oliver Group to launch first foodservice sites in months

Aramark and Jamie Oliver Restaurant Group will launch three sites under the celebrity chef's branding in a matter of months, chief executives from both companies have confirmed.

First revealed in April this year

Discussing their partnership at the Arena Autumn event in central London, Aramark chief executive and regional president for northern Europe Frank Gleeson confirmed the first sites to be born from the collaboration will be a university venture and two business dining concepts, one in the UK and one in Ireland.

He added that they would be launched "in ‘x' months", and did not clarify exactly how many.

All three concepts are set to open in pre-established partners for Aramark and use previously established Oliver brands. Gleeson said the exclusivity of the partnership had developed interest from many of the company's clients, and would likely bolster their offering in the future when bidding for contracts.

He said the new sites would serve as "three great pilots that we can then use to refine the offer and then sell off it.

"Because most people are waiting to see what this will look like in an education setting… what is it going to be? What is it going to be in a businesses dining location? So watch this space."

Jamie Oliver Restaurant Group chief executive Jon Knight expanded on the idea of developing new concepts for the foodservice offering - an idea first discussed when the partnership was announced earlier this year.

He added that it was possible fresh brands could then take root on the high street in a public offering if interest was piqued.

Knight added: "It's an evolution of where we want to take the restaurant group now. We were very dominant in the Italian sector, Italian still remains an absolutely critical sector for us and the industry, but we're also aware there are other new sectors coming in.

"There are new areas that we can move into and we can grow our audience. Jamie's got 6,000 recipes, why should I ever just think I can only pull off 600 of them?"

Jamie Oliver group announces 10-year deal with Aramark as it moves into workplaces >>

Jamie Oliver insists his 'great' business will 'bounce back' >>

Carillion collapse hit profits for Aramark's UK operations >>

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking