Amadeus launches new scalable café concept MADE

06 June 2014 by
Amadeus launches new scalable café concept MADE

Foodservice company Amadeus has today launched a new "hand-crafted" café concept called MADE.

The design and menu aims to create a simple, "hand-crafted on-site" feel, while the branding will feature hand-stamped logos, brown paper, and chalkboards.

Dishes will include sharing platters and seasonal variations, all open to slight tweaks depending on key food and drink trends.

The first opening for the concept in June will be a kiosk, with a permanent café site then planned for the council offices and public buildings of the London borough of Camden, located near King's Cross station.

This will be the first fixed site catering contract for Amadeus in the capital city.

Kevin Watson, managing director of Amadeus, said: "We are committed to growing the Amadeus brand even further by using our knowledge of the industry, our experience and creativity to identify and develop extra business opportunities wherever possible. We are really looking forward to launching our new MADE café concept at Camden utilising our experience in existing retail units."

The launch comes in light of the company's recent contract wins and developments at the Library of Birmingham, Dudley Zoo, and Cadbury World, in which it opened restaurants and a new café, all with revamped menus and newly-created interiors.

The growing company also operates at a variety of venues across the country, including at the NEC, Birmingham Town Hall, Kenilworth Castle, Coventry Transport Museum, and the National Sea Life Centre.

Altogether, it caters for over 750 events a year, with a team of more than 800 staff, and earlier this year went on a significant employment drive to cater for its new multimillion-pound deals.

New business at Amadeus sparks recruitment drive >>

Amadeus scoops £5m contract at Stratford Upon Avon venue >>

Amadeus signs £5.4m deal with Dudley Zoological Gardens >>

Amadeus signs £1m catering contract with Birmingham Town Hall >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking