Hospitality group Ennismore has confirmed it has a further 144 hotel openings in the pipeline and launched a new in-house team of interior and graphic designers.
The company currently oversees 14 brands including the Hoxton and Mama Shelter across 103 operating hotels and 190 restaurants and bars.
It has launched AIME Studios, a team of 30 designers which will be responsible to creating brands and spaces for Ennismore.
Formerly known as Ennismore Design Studio, it has expanded to include graphic design.
Since 2017, the studio has worked across 12 Ennismore brands and 22 properties. These include the Gleneagles Townhouse hotel and restaurant in Edinburgh (pictured) and the Tribe hotel in London's Canary Wharf, both of which launched this year.
Sharan Pasricha, founder and co-chief executive of Ennismore, said: "Our designers have been integral to building our brands, ensuring each hotel remains true to the original brand vision."
AIME is one of Ennismore's four in-house studios, which include food and beverage studio Carte Blanched, digital product and tech innovation lab Staymore, and the brand building Partnership Studio.
Ennismore was founded by Pasricha in 2011 and entered a joint venture with French hotel giant Accor in 2021 to create a global lifestyle hospitality company.