Stonegate, the pub company which last year bought 333 pubs from Mitchells & Butlers, has unveiled its first major brand - Irish-themed bar Molloy's.
Stonegate said that nine sites which had previously traded under M&B brand O'Neill's would begin converting to the new brand from the beginning of February.
The refurbishment is expected to take until the middle of the month to complete and will cost a total of £350,000. The nine sites are in: Blackpool, Bury, Blackburn, Bridgend, Bristol, Bath, Colchester, Sutton Coldfield and Watford.
Ian Payne, chairman of Stonegate Pub Company said: "As the newest hospitality group, we're committed to offering the very best in customer service and there's nothing better than the legendary welcome and entertainment that's become synonymous with the Emerald Isle. We're bringing the next generation of Irish bars to the high street by taking the best of O'Neills and adding our own magic."
Molloy's is expected to offer a value-led food and drink selection, including the Flavours of Ireland, a menu showcasing Irish food, with seven dishes costing £2.99 or £3.49 across the pubs nationally.
Dishes include Irish stew, traditional Irish pork sausages served with colcannon mash and the Irish beef burger with cheese and bacon, served with chips. Molloy's will be delivering regular live music across the pubs and will also continue to offer sports viewing.
The investment in the brand coincides with key dates in the Irish and sporting calendar including the Six Nations, St Patrick's Day and the Cheltenham Festival.
"The next few weeks will be an absolute extravaganza at Molloy's - our managers are going all out to make sure their business is the talk of the town," Payne said.
By Neil Gerrard
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