Pubs need to cut food prices or risk losing customers

16 October 2007 by
Pubs need to cut food prices or risk losing customers

Pub operators have been warned that they will not attract the new customers they so desperately crave if their food prices continue to rise, after research found the average cost of a pub lunch for two had rocketed to £40.

The Good Pub Guide 2008, published today, accuses many pubs of being greedy and over-charging for food.

A survey of more than 1,000 menus found the average cost of a two-course meal was £16.75 and when added to the cost of an average glass of wine the price per head was £20. The average main course cost £10.50.

Good Pub Guide co-editor Fiona Stapley said she could understand that overheads were rising, but warned pubs not to pass these costs on to customers.

"Most of the pubs are owned by large operators like Punch Taverns or Enterprise Inns which are charging enormous rents while most gastro-pubs have well trained chefs demanding high salaries," she said. "But we do not look at the way the pubs are running, we look at what the customer is paying. Over the past 18 months our readers have really started to complain."

Stapley said it was possible for pubs to deliver good quality food at low prices with one in 12 receiving "bargain award" status for serving main courses at an average price of £6.25.

"Pubs that rely on food a lot more now that the smoking ban is in place are going to have to start thinking about curbing their prices," she said.

Alcohol related injuries up new report shows >>

Hotel du Vin to launch pub brand >>

Forget food if you want to make a profit, pubs told >>

National Cider Pub of the Year winner revealed >>

Read more on pubs and bars here >>

By Christopher Walton

E-mail your comments to Christopher Walton](mailto:christopher.walton@rbi.co.uk?subject=Pubs need to cut food prices) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking