MasterChef winner to help create ‘self-sustaining' pub

11 April 2013 by
MasterChef winner to help create ‘self-sustaining' pub

A London pub which intends to become the city's first "100% self-sustaining community gastropub" has appointed MasterChef winner Keri Moss to the kitchen team.

Moss and Zoe Wagner, her partner in catering company Crumbs, will both be involved in devising menus and setting up the food operation at The Patch in East Dulwich.

The business intends to have a strict food supply policy which include growing as much of its own produce on site via an innovative vertical growing technology that uses 90% less water and land than conventional methods. A barn and second kitchen will be converted into an artisanal food incubator and there will also be a bakery and smokehouse.

Heirloom vegetable varieties will be a key feature of the menu and all bought in ingredients will be sourced from within a radius of 25 miles.

However, plans to raise community funding for the project, which is headed by Arnold Reicher, appear to have failed to have reached its target of £17,500. Alternative forms of finance are now being sought for the pub, which was formerly The Magnolia.

Moss opened her first restaurant, the Corner Restaurant and Champagne Bar at Selfridges department store, London, last month.

MasterChef: The Professionals winner Keri Moss opens first restaurant, at Selfridges >>

Masterchef: The Professionals names joint winners after Roux and Wallace can't split finalists >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking