Kitchen Rat: Camden Brewery launches Hibernation Arms

12 February 2020 by
Kitchen Rat: Camden Brewery launches Hibernation Arms

I'll exit there

Word reaches us, a little belatedly some might say, of Oliver Peyton's new business venture. The Peyton and Byrne founder and Great British Menu kingmaker has launched a funeral business called Exit Here, offering natural burials that are informed by his knowledge of hospitality. With natural empathy and conviviality, Peyton isn't the archetypal undertaker, but then his approach seems to be more celebration than commiseration.

Taking inspiration from a career in hospitality he explains: "We take great care in planning all the other big occasions in our life, so why not a funeral? After all you don't get a second chance to make a last impression."

Red hot tip

This week The Guardian asked the country's top chefs how readers could improve their cooking for £5. Alongside various riffs on salt and butter, Michelin-starred Simon Hulstone offered a tip that could put gold in your pocket… and aluminium on your hob.

The former Roux scholar and National Chef of the Year revealed that rather than fork out for expensive non-stick pans that only last a few months, he heads to Ikea and picks up 50 pans a time for £2.75 each. He told the paper: "I've been doing this over 10 years. They used to be 79p!"

So, if you see a huge pile of Kavalkad 24cm frying pans stumbling through beds and bedding on their way to the checkout, be sure to say hello to a multi-award winner.

Simon Hulstone
Simon Hulstone

Pint-sized pub

Feel-good marketing campaign of the year (it's not too early) goes to Camden Town Brewery, which last week launched its new seasonal lager, Hells in Hibernation.

To mark the launch, it has designed a pub for hedgehogs and staged an exceptionally cute photoshoot. What's more, you can purchase your own Hibernation Arms and give critters a safe space to hibernate at the end of your garden. All profits from the pint-sized watering holes will go to the British Hedgehog Preservation Society, along with a percentage of the sale of beer cans. See, the only way it could be better is if they'd called it the Ratty Retreat… and added draft beer, a jukebox and a pool table.

The Hibernation Arms
The Hibernation Arms

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