Carlsberg UK has launched branded two-third pint glasses for its Staropramen, Mahou and Poretti beer brands from its World Lager portfolio.
The move is in anticipation of a change in the law, taking place on 1 October, which will allow beer to be served in two-thirds of a pint measures.
David Scott, customer marketing director for Carlsberg UK, said: "Thanks to the deregulation of the law, the two-third pint measure now sits neatly between the traditional half-pint and pint. Offering these premium World Lagers in our high-quality branded glassware will ensure that the new serving size has a high profile in outlets."
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs