Carlsberg launches two-third pint glasses for world lager brands

13 September 2011 by
Carlsberg launches two-third pint glasses for world lager brands

Carlsberg UK has launched branded two-third pint glasses for its Staropramen, Mahou and Poretti beer brands from its World Lager portfolio.

The move is in anticipation of a change in the law, taking place on 1 October, which will allow beer to be served in two-thirds of a pint measures.

David Scott, customer marketing director for Carlsberg UK, said: "Thanks to the deregulation of the law, the two-third pint measure now sits neatly between the traditional half-pint and pint. Offering these premium World Lagers in our high-quality branded glassware will ensure that the new serving size has a high profile in outlets."

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By Neil Gerrard

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