Carlsberg launches two-third pint glasses for world lager brands

13 September 2011 by
Carlsberg launches two-third pint glasses for world lager brands

Carlsberg UK has launched branded two-third pint glasses for its Staropramen, Mahou and Poretti beer brands from its World Lager portfolio.

The move is in anticipation of a change in the law, taking place on 1 October, which will allow beer to be served in two-thirds of a pint measures.

David Scott, customer marketing director for Carlsberg UK, said: "Thanks to the deregulation of the law, the two-third pint measure now sits neatly between the traditional half-pint and pint. Offering these premium World Lagers in our high-quality branded glassware will ensure that the new serving size has a high profile in outlets."

Carlsberg UK adds Staropramen to portfolio >>

Caterer and Hotelkeeper 100: Michael Turner, Fuller's >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking