Admiral Taverns develops ‘build a menu' programme to boost food sales

02 June 2014 by
Admiral Taverns develops ‘build a menu' programme to boost food sales

Pub firm Admiral Taverns has developed Build a Menu, a new initiative for its tenants, offering them the chance to build a new menu to boost food sales.

Build a Menu allows licensees to choose from over 160 dishes in a central food bank, with easy-to-understand instructions on how to prepare, cook and store, how to control portion sizes, as well as where to buy the products from.

Admiral's catering development team has also increased in size, with former chef Wayne Child having joined the three-strong team in advising Admiral licensees across the country on food preparation, cooking tips, choosing the right suppliers, and food trends.

Nina Walker, catering executive at Admiral Taverns, said: "Food is becoming an increasingly important profit opportunity for many pubs, and this new initiative will help support any publicans wanting to introduce food, or build their existing offering.

"As part of engaging with our licensees in every aspect of their business, we want to ensure that they are given the best information and advice on how to improve their food offer, should they wish to."

Build a Menu begins with one of the food team visiting the licensee to discuss what they would like from their pub's food offer, and has worked well in trial pubs where there has previously been no food experience.

Founded in 2003, Admiral Taverns is a Chester-based business with an estate of 960 pubs.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking