World cup boost gives pubs first Q3 beer-sale growth for more than 15 years

Beer sales rose by 4.4% year on year in the third quarter of 2018, after the nation's world cup success spurred on the pub trade.

However, the British Beer & Pub Association has urged policymakers not to be complacent about the success of the industry.

Brigid Simmonds, BBPA chief executive, said: “It’s certainly good to see that beer sales are doing better overall. England’s success at the World Cup and good weather undoubtedly helped.

“The Chancellor’s decision in the budget to freeze beer tax and lower business rates for thousands of pubs will make a huge difference to the viability of the sector moving forward, but Brexit looms large though and brewers and publicans alike need certainty.

"Clarity on the transition period from 29 March onwards and a strong steer on the future relationship with the EU would be a boost to the trade and beer sales. A no-deal Brexit should be avoided at all costs.”

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