An increased level of comfort and convenience is what British Airways (BA) hopes its customers will experience as they pass through Heathrow Airport's impressive and futuristic new Terminal 5 (T5). From the moment they go through the doors of the Richard Rogers-designed building to the time they step out and on to their planes, 30 million passengers a year will enjoy a smooth, simple, stress-free environment, where queues, tannoy announcements and claustrophobic spaces are relegated to the past.
That, at least, is the theory and BA, as the sole occupant of the building, and the owner, BAA, have certainly put everything in place to ensure this is so - barring unforeseen security alerts, technical hitches and adverse weather conditions. Once passengers check in - 80% are expected to do it online before arriving at the airport - and pass through passport control and security (there are 18 checkpoints compared with eight in Terminal 4) in an unprecedented 10 minutes, there's more time than ever before to sit down, relax and enjoy a meal and a drink in a calm, quiet environment where all announcements are made via visual boards.
They may initially be distracted by the vastness of the beautiful £4.3b building, where space is a key element of its appeal - 50 football pitches could fit over the building's five floors - as is the amount of light flooding into it. Unrestricted views on to the runways and the activities of aircraft coming and going could keep passengers amused for hours, as will the wealth of retail outlets which majors on exclusive names such as Tiffany, Paul Smith and Smythson.
When it comes to food and beverage, there's something for everyone in both the main terminal building (A) and in the two satellite terminals (B and C), from a wide range of public restaurants and bars (see below) to the Galleries, a collection of six luxury lounges, managed by the Compass Group, that are expected to provide a level of airport hospitality unprecedented anywhere in the world.
"It has been our intention to create an area where passengers can remove themselves from the hustle and bustle one normally expects to find in an airport building," says Andrew Wood, national account manager for Compass Group, BA executive lounges. "We're providing the quality of service and food that customers would expect to find in a five-star hotel."
Galleries Concept
BA has put £60m of the £330m it has contributed to the £4.3b cost of T5 - the balance has been paid by BAA - into developing the lounges. About 23,000 of the 82,000 passengers who will pass through T5 daily will be entitled to come here to relax and enjoy the complimentary hospitality before catching their flights. More akin to the luxury space in a boutique hotel than what you might expect of an airport lounge, the Galleries concept will be replicated by BA in major airports around the world, starting with JFK Airport in New York later this year.
Six specially commissioned art works by emerging British-based artists adds to the exclusivity and lavishness of the Galleries. Passengers can sip their Champagne surrounded by 3-D illuminated etched glass screens, a seemingly traditional version of the BA crest in trompe l'oeil which unexpectedly comes alive, and an animated take on William Morris's Willow Boughs wallpaper.
The Compass Group has been awarded a five-year contract to operate the food service, hospitality and housekeeping in all the lounges. The quality and provenance of ingredients - with major consideration given to free-range, organic, Fairtrade and sustainable products - will be an essential feature of the food offer. Executive chef Bob Brown, formerly senior lecturer at Westminster College, will be introducing a strong training culture in the state-of-the-art kitchen. Considering there are no kitchen facilities for the lounges in T1 and T4, passengers should immediately enjoy a product far superior to anything they've experienced before at Heathrow.
The Concorde Room, for instance, which can accommodate up to 156 of BA's first class customers and specially invited guests, is offering Marmite soldiers with soft-boiled eggs to accompany the traditional English breakfast, an all-day dining selection including the new BA signature burger using Hereford beef, and afternoon tea with a choice of up to 30 different loose-leaf teas served by a tea sommelier. For dinner, passengers may choose a three-course meal including velouté of pea with dry-cured Gloucester Old Spot bacon, baked turbot with asparagus and crushed Anya potatoes, and warm rhubarb, honey and almond tart with caramelised ginger ice-cream.
A versatile food offer to cope with passengers travelling to and from different time zones will also be available throughout the other five lounges - First Lounge, incorporating the Gold Bar covered in gold leaf and lit by a Swarovski crystal chandelier and the Champagne Bar (542 seats), three Club Lounges (the largest has 830 seats) and the Arrivals Lounge (156 seats). With a total of 2,500 seats, the lounges at T5 have a 25% greater capacity than those in T1 and T4 combined.
Arrivals Lounge
The Arrivals Lounge offers a full restaurant for first class and Premier card holders, and a self-service breakfast bar serving hot and cold food for Club World and Gold Executive Club members. A key feature here is the hydrotherapy area, where passengers can refresh after a long flight in one of the 94 showers or six infinity bathrooms. A suit-pressing valet service is also available here. Two Elemis Travel Spas in T5A and a smaller version in T5B will provide relaxing and revitalising treatments specially created for BA to combat the dehydrating effect and stress of flying.
For BAA, the opening of T5 is just the beginning of a new customer-friendly Heathrow Airport. Work has already begun on the complete redesign and refurbishment of the other terminal buildings, ensuring the entire airport will be overhauled in time for the Olympics in 2012.
Costa, which has 30 stores in airports, enjoys a prominent position in the arrivals area
Food and drink outlets at Terminal 5
There's no place for the tired and tatty food courts of old at T5. In their place are 22 stylishly designed food and beverage outlets. The emphasis on healthy, freshly produced food is backed up by the fact that there are no traditional fast-food burger restaurants. BAA took the decision to ban deep-fat friers in all its terminal buildings following a major fire caused by the build-up of fat in an extractor fan in a Burger King outlet in T1 in 1997.
Another consideration for all operators is the fact that all produce has to be checked in via the Heathrow Consolidation Centre (HCC), two miles from T5. Here, the goods will be security-scanned before being delivered by BAA in temperature-controlled vans. The restaurants should receive ingredients within three hours of their delivery to HCC.
"Terminal 5 offers a dynamic food and beverage experience," says Catherine Peachey, head of category for food and beverage for BAA Retail.
"With the signing of outlets such as Gordon Ramsay, Carluccio's and Wagamama, I believe the terminal will set a gold standard in airport food and beverage."
Public eating and drinking areas include:
Staff catering at Terminal 5
Healthy choices and plenty of fresh ingredients are a key element of the food offer for more than 16,000 BAA and other staff based at T5.
Eurest, the staff catering division of Compass Group, is running the staff catering after winning a five-year contract worth £50m in total turnover.
Staff can select food from two restaurants, two Ritazza barista-service coffee bars and three Amigo convenience shops. The largest restaurant, serving 4,000 covers a day, incorporates six servery areas, the Delite Deli grab-and-go shop, and Escape, a premium bar.
The emphasis in the restaurants is on traditional and home-cooked favourites such as fisherman's pie, steak and Guinness sausages with colcannon, and garlic- and rosemary-studded shoulder of lamb. There are also 22 items each day on the salad bar.