More than 50% of holidaymakers think the industry should be doing more to encourage people into hospitality careers.
That is according to an AA Populus online poll of more than 21,000 AA members, which also found that 84% of holidaymakers believe guest experience is improved if staff are looked after.
Some 78% would be less inclined to book somewhere they thought had poor working conditions and more than half think staff well-being should be a consideration when choosing a hotel.
Simon Numphud, managing director of AA hotel and hospitality services, said: "It's clear that, as an industry, we need to be doing more to highlight the fantastic opportunities available to staff that hospitality presents, as well as the great staff wellbeing packages, from international away-days, to providing training and learning resources to staff, to use of facilities and free meals on duty."
Less than a quarter of young people would consider a career in hospitality >>
Hospitality sector needs to engage more unemployed young people >>