New York vegan casual dining concept By Chloe is one of three new restaurants to launch in the O2 in London’s Greenwich.
The 5,400 sq ft restaurant, featuring a 1,500 sq ft back garden area for outdoor dining, is the brand’s fourth London site, building on a global portfolio of 16 and further establishing the plant-based offering’s foothold in the UK market.
Alongside By Chloe, which neighbours the site’s retail offering Icon Outlet, Dublin-based fish concept Hook has moved into a 1,900 sq ft site adjacent to the O2’s trampoline park, while Indian street food restaurant Scarlet has occupied a 1,200 sq ft space in the arena.
Marion Dillon, leasing director for ICON Outlet and the O2, said: “The opening of By Chloe adds a trend-led vegan brand to the forefront of the world-class dining and entertainment offering already available at the O2, while its position next to Icon Outlet will appeal to a broad cross-section of visitors.
“The high-profile status of this brand, alongside the openings of street food brands Hook and Scarlet, cements the O2’s status as a leading London hub for exemplary entertainment, dining, and fashion.”