‘American-inspired’ casual-dining concept Hubbox will expand into its first site outside of south-west England after signing a deal to bring the brand to Cardiff.
The independent chain will launch its eighth outlet in the Welsh capital’s Mermaid Quay, moving into a 3,000 sq ft unit with outdoor seating in this coming autumn.
The offering will be carried on from its predecessors, with a focus on US-inspired flavours including burgers, steaks and kebabs, along with a range of drinks including craft beer and malt-shakes.
However, with its focus on local produce, the firm will look to Welsh suppliers as opposed to its tried and tested south-west food and drink available from other outlets.
Richard Boon, Hubbox’s chief executive, said: “My wife is from South Wales, we used to visit Cardiff Bay a lot when we first met and she was living there. I have liked the location and the Mermaid Quay scheme since then.
“I’m excited about the new look and feel that the scheme is about to get and new cool brands including Everyman that will bring a new dynamic. The waterfront location – which is basically in our DNA – suits us perfectly.”