Italian lager Birra Moretti has launched a new summer campaign including a TV commercial, digital, trade activation, PR and festival activation to continue to boost Birra Moretti’s position as the fastest growing beer brand in the UK.
Il Grande Invito, meaning ‘the big invitation’, will see millions of people encouraged to gather together around the table over great food and beer, to make time for what matters – family and friends.
Iza Glodek, premium brands unit director at Heineken, said: “Birra Moretti has achieved phenomenal growth over the last five years, thanks to a relentless focus on quality, authenticity and its unique Italian credentials. The continental premium lager sector continues to be incredibly strong, with Birra Moretti leading this growth.
“Food is proven to be a fantastic way to entice customers and what’s more, it’s perfectly aligned to our beer’s traditions. Through Il Grande Invito, our mission is to bring people together around the table this summer, creating long-lasting moments centred around food, and of course with Birra Moretti at the heart of this.”